MEET
your FAM Team!
We high school sports and college recruiting consulting firm located in the beautiful foothills of San Dimas, California. Our mission is to assist parents and athletes in navigating the intricacies of high school sports while preparing for college sports, including mental and physical development, NCAA recruitment, showcasing, prospect camps, verbal commitments and NIL. Whether you need information on CIF hardship issues, help with a weekly plan fo or advice on how to communicate with a difficult travel ball coach......... WE GOT YOU!!
Our Co-Founder, Kimberly Farina aka Coach Kim
Kimberly Farina was born and raised in the Southern part of Los Angeles in the communities of Bellflower, Norwalk, Whittier and Paramount. Coach Kim started playing Bobby Sox softball at a very young age. In middle school, she started to play basketball and volleyball. She ended up being a 4 year, varsity athlete in all 3 sports. She received numerous accolades during her high school career including All CIF honors, ALL league teams, and tournament MVPs.
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Coach Kim briefly played volleyball in college. She found herself burned out and not wanting to focus on sports anymore. However, in hindsight, she lacked the critical guidance needed at this time to think through things and likely would have made a different decision. ​Coach Kim credits a lot of her success in life to the lessons she learned from sports. She never gives up, is a great teammate, takes personal responsibility, adjusts to the situation, and regularly uses her critical thinking.
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Coach Kim has a Bachelor of Communication from CSULB, a Master in Business Administration from Westwood College, and a Juris Doctor from Southwestern University School of Law. She is also a certified mediator with years of experience. Coach Kim is a Contract Law professor at the University of La Verne, College of Law and Public Service. She is the current faculty advisor to the ULV CLPS Women’s Legal Society. She is also the current Chair of the ULV Faculty Diversity, Equity and Inclusion Committee.
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Coach Kim has received numerous awards including 2025 ULV CLPS 'Heart of Diversity' award, 2024 ULV CLPS 'Heart of Diversity' award, 2024 ULV CLPS ‘Held Commitment to Service’ award, 2023 ULV ‘Heart of Diversity’ award, 2022 ‘Professor of the Year’ for the ULV College of Law.
​​Coach Kim is excited to spend time with your family to discover how we can support your athlete in turning their athletic goals into their athletic reality.
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Our Co-Founder, Anthony Smith aka Coach Anthony
Anthony Leray Smith, hailing from Louisiana, started playing sports at a young age. He was in Pop Warner football and little leagues in elementary school when he lived in the South. Moving to South Los Angeles in Junior High, sports was a necessity to stay off the streets. He played more football, leading to being a track and football star at Hawthorne High School. He received numerous accolades while in High School, and later was inducted in the Hawthorne High School Hall of Fame.
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Coach Anthony then played football at Grossmont College in San Diego. While in San Diego he become involved in the Phi Beta Sigma Fraternity, a brotherhood where he mentors young men and is still active in today. After Grossmont, he played football at San Francisco State University under the great Coach Doug Holly. Though pro-teams were looking at Anthony – he was alone, with no agent support.
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Coach Anthony knows full well how important it is to have great advice and guidance on his side. His life in sports might have been different had he had consultants or an agent to rely on. Anthony left college and opened a group home for boys, working closely with the Alameda probation department. After working in group homes, he went back to San Fransisco State to finish his degree. He then moved back to Los Angeles, working in mental health, but also finishing a Masters in Science in Justice and Administration of Securities at the University of Phoenix. He continued to work in the mental health field, coached football for two years at Hawthorne High School, and taught criminal justice classes in the evenings at Westwood College. In 2016 he transitioned to college housing at University of Southern California (USC). He is currently a building services manager and volunteers with his fraternity mentoring young men in his spare time.
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Coach Anthony believes in the educated student athlete - that excels on the field, off the field, and is successful in life. As a former student athlete himself – he is dedicated to making sure students have the guidance and empowerment they need at Foothill Athlete Management. A proud girl-dad, he currently lives in the San Fernando Valley with his family.
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Operations Manager, Belyn Alvarez aka Coach B
Coach B was born and raised in Los Angeles county. She completed her bachelors degree from CSULA in 2021 before joining the ULV CLPS Juris Doctor and Master of Public Administration joint program. Coach B first met Coach Kim when Professor Farina/Coach Kim was her Contract Law professor but she went on to be the President of the Women's Legal Society, a Contracts Teaching Fellow for Professor Farina, a judicial extern for Orange County Superior Court, and most recently a Cal Bar Fellow at Legal Aid Society of San Bernardino. Coach B was also an integral part of opening the San Dimas FAM office.
Coach B just finished her Juris Doctor degree and is currently studying to take the 2025 California bar exam so she will join us AFTER the bar exam and plans to take her NFL Player's Agent exam as soon as she can after the bar!
We are lucky to have such an intelligent, ambitious person as part of our FAM team!
Recruiting Coordinator, Chase Thomson
Chase is the new Recruiting Coordinator at FAM. He's a former college athlete with a passion for mentorship. Chase brings recruiting insight, next-level energy, and a fierce commitment to opening doors for student-athletes. He knows the game, learned from his mistakes, and is here to help our athletes level up. We are so glad Chase joined the FAM team!
